Rugby Survey
 

Many thanks for taking the time to complete our survey!

Rest assured that your responses to this survey are entirely confidential and will be treated anonymously. The survey is not linked to any kind of direct marketing exercise and is being carried out purely for market research purposes.

Some of the questions in the survey ask about your relationship with certain brands and types of products - these questions are only to help with our analysis. We will not try to sell you anything and will never pass on your details to any third party. If you choose to give us your contact details at the end of the survey, these will only be used to inform you if you have won in the prize draw.
  Are you a fan of...?
  Which, if any, of the following teams do you support?
  Which of the following best describes your Premiership Club Rugby attendance in a typical season?
  How would you rate your level of interest in the following sports?
               
  Rugby              
  Sailing              
  Cricket              
  Golf              
  Formula One              
  Football              
  Which media do you use to follow rugby?
       
  Television      
  TV text      
  Video on demand      
  Internet      
  Newspapers      
  Rugby magazines      
  Sports magazines      
  Radio      
  Mobile phone to watch coverage / news      
  Mobile phone applications / apps      
  You say you use the internet to follow rugby. Which of the following do you use?
       
  Sports news sites      
  Rugby team sites      
  premiershiprugby.com      
  rfu.com      
  irb.com      
  Facebook      
  Twitter      
  YouTube      
  Other social network / user generated site      
 
  Have you heard of the ‘Premiership Rugby 7s Series’?
  Did you follow this year’s Premiership Rugby 7s Series?
  Which of this year’s Premiership Rugby 7s Series rounds did you attend?
  How would you rate the event(s) experience overall?
  Would you consider attending the Premiership Rugby 7s Series next year?
  Why would you go to the Premiership Rugby 7s Series?
  Where did you hear about the Premiership Rugby 7s Series?
 
 
 
 
 
 
 
 
 
   
  Which of the following words do you associate with the Premiership Rugby 7s Series?
 
 
 
 
 
 
 
 
 
 
  Which of the following companies or brands do you associate with the Premiership Rugby 7s Series?
       
  AVIVA      
  ESPN      
  Gatorade      
  Gilbert      
  Guinness      
  Hilton      
  J.P. Morgan Asset Management      
  Land Rover      
  mbna      
  QBE      
  Sky Sports      
  HSBC      
  Emirates      
  Vauxhall      
  LV=      
  Heineken      
  ITV      
  J.P. Morgan Asset Management sponsor the Premiership Rugby 7s Series. Were you aware of this?


J.P. Morgan Asset Management sponsor the Premiership Rugby 7s Series.
  Had you heard of J.P. Morgan Asset Management before today?
  Which of the following services and products do you think J.P. Morgan Asset Management provide?
 
  Which of the following words do you associate with J.P. Morgan Asset Management?
 
 
 
 
 
 
 
 
 
   


J.P. Morgan Asset Management provide investment management services. They are in their second year as the title sponsor of the Premiership Rugby 7s Series.
  How appropriate do you feel J.P. Morgan Asset Management's sponsorship of the Premiership Rugby 7s Series is?
  How does J.P. Morgan Asset Management’s sponsorship of the Premiership Rugby 7s Series make you feel?
  As a result of J.P. Morgan Asset Management’s sponsorship of the Premiership Rugby 7s Series, will you be more likely to consider using J.P. Morgan Asset Management’s services or products?
  Have you seen any advertising like this around the Premiership Rugby 7s Series?
  How relevant do you think this kind of advertising is to the Premiership Rugby 7s Series?
 
  Did you see any J.P. Morgan Asset Management advertising at the Premiership Rugby 7s  Series rounds you attended?
  Did you see J.P. Morgan Asset Management’s at ground activation including the fun zone and the competition to win £3,000 to invest in a J.P. Morgan Asset Management ISA?
  Have you heard of the J.P. Morgan Asset Management 7s Cup for under 14s?
  How much do you agree with the following statements?
Please say on a scale of 1 to 5 where 1=Strongly disagree and 5=Strongly agree.  
             
  I think much better of brands whose sports sponsorships support grass roots initiatives            
  It is better that companies spend their marketing budgets on sponsorships than on more TV commercials, magazine or newspaper adverts            
  Sponsorships of sport often give me a more positive feeling towards the sponsoring brand            
  I think much better of brands whose sports sponsorships help the local community            
  Brands who sponsor sport are providing much needed help and support for sport            
  I am cynical / sceptical about brands who sponsor sport, they are only in it for themselves            
  I think much better of brands whose sports sponsorships support environmental causes            
  Which of the following financial products do you currently hold?
Please select all that apply
  Are you..?
  How old are you?
 
 
 
 
 
 
 
   
  What is your occupation?
  Are you self-employed?
  Which UK region do you live in?
  Which of the following best represents your total PERSONAL annual income?
  Would you like the chance to win four hospitality tickets to the 2013 J.P. Morgan Asset Management Premiership Rugby 7s Series?
  Please enter your contact details to be entered into the prize draw:
   
   
   
   
 

Thanks very much for your time!